How to create incentives that drive audiences to events using #hexology?

Singer Sarah-Jane Morris and Virtuoso Guitarist Antonio Forcione gave the audience at Brighton’s Komedia exclusive access to a very special recording via hexapp last night.

Earlier in the day the two critically-acclaimed artists filmed an impromptu performance of two songs from their new album and introduced the recording with a personal message aimed specifically at their expectant fans. Then, whilst on stage at the Komedia they invited everyone in the audience to install hexology and watch the recorded performance, which they then shared with those people in the audience.

So, for all those loyal fans that made it down to the Komedia on a Wednesday night, they were rewarded with a rare opportunity to gain an intimate recording from the artists that they can take away and watch at home. It’s an idea that breathes life into the #hexology motto “You’ve got to be there to get it!”

What if, every time I go to a concert I pickup extra special content that is only available to people in the audience. The extra layer of content would be an incentive to go, and for audiences, they would be rewarded with something that proves that they were really there!