Darrel Butlin, Author at hexology blog

Promoting with Virtual Goods

by Darrel Butlin | Jul 15, 2019 | Advertising, Immersive Experience Design

Enabling new commercial and creative opportunities to evolve within the Entertainment Industry, #hexology has the power to moves crowds. Imagine sharing: an exclusive movie trailer in cinema foyers for audiences to discoveror extra content in merchandise that people...

Equestrian Fit

by Darrel Butlin | Jul 12, 2019 | Community Building

Empowering communities at events who gather around a particular interest is a perfect match for #hexology. Equestrians are for example, passionate and perhaps even bewitched by the magic and mystery of the horses they raise. What if – the magic and mystery of...

Expos & Trade Shows

by Darrel Butlin | Apr 13, 2019 | Events

Filled with a rich and an abundant supply of information about the companies, people, products and services available, Expos and Trade Shows are highly-dense concentrated environments. From an organisational perspective, one of the main purposes is to create ways to...

#hexal Tokens – Currency of Empowerment

by Darrel Butlin | Mar 23, 2019 | Blockchain, Tokenomics

Using #hex Beacon as a cryptocurrency hardware wallet is one of many ideas we’ve nurtured, and so is a plan to introduce our own digital currency. Born out of the simple realisation that #hex opens a window into your digital world, and in that moment of discovery when...

Narrative Space Design

by Darrel Butlin | Dec 3, 2018 | Agency

Engaging people in a narrative about your business, hobby or activity is a powerful way to promote an event, raise awareness or share experiences. For the audience, it is a journey of discovery and what if the start point was seeded in a real location, such as a...